{"id":373,"date":"2021-03-18T10:59:29","date_gmt":"2021-03-18T10:59:29","guid":{"rendered":"https:\/\/www.digiflow.nyc\/blog\/?p=373"},"modified":"2023-04-02T21:42:35","modified_gmt":"2023-04-02T21:42:35","slug":"keyword-research-for-ecommerce-seo","status":"publish","type":"post","link":"https:\/\/digiflow.nyc\/blog\/all-posts\/keyword-research-for-ecommerce-seo\/","title":{"rendered":"Keyword Research for eCommerce SEO"},"content":{"rendered":"\n

While the exact weightings that ranking algorithms assign to different factors are always changing, one thing is certain \u2014 keywords matter<\/strong>.<\/p>\n\n\n\n

That’s why any eCommerce brand must have a solid grasp of what your audience is searching for. Keywords hold the most opportunity within their vertical and product range.<\/p>\n\n\n\n

Defining the keywords you want to optimize your store will help with other important SEO factors, including your site structure and on-page SEO.<\/p>\n\n\n\n

To get started, you\u2019ll need to understand exactly how your target audience searches for the items they\u2019re hoping to find. Let\u2019s take the example of an online clothing brand. Their goal is to understand the keywords they should be focusing on to improve their store\u2019s SEO. <\/p>\n\n\n\n

1. Examine the Search Engines <\/strong><\/h3>\n\n\n\n

The first step would be to look at the search engines themselves. Put yourself in the mindset of your typical target audience. What kind of words might you enter if you were looking for the types of products your store sold? In the case of our clothing brand example, let\u2019s say it was \u201cmidi length black dresses\u201d.<\/p>\n\n\n\n

As you enter the search terms, pay attention to the autocomplete suggestions that appear. These give great insight into the types of keywords that people are using. It can also show the combination with the phrases you are inputting. <\/p>\n\n\n\n

Are people searching for fabric, price or material in relation to the keywords you\u2019re typing in? Use this research to start to build out a broad web of keywords that you feel may have potential.<\/p>\n\n\n\n

2. Dig Into Search Volume, User Intent, & Difficulty<\/h3>\n\n\n\n

The next step is to learn how many people are searching for the keywords you\u2019ve identified and how many other brands are aiming to rank for them too. This is all about finding the sweet spot between a healthy level of interest (monthly search volume, MSV) and the likelihood of actually ranking for the keywords in question (difficulty \u2014 how many others are optimizing for these keywords too).<\/p>\n\n\n\n

You\u2019ll also want to think carefully about user intent. Search engines want to serve up content that is relevant to the people looking for it. Examine the kind of results that your selected keywords bring up. Is there a correlation between these pages and the kind of results you\u2019re hoping to produce?<\/p>\n\n\n\n

There\u2019s no point trying to \u201ctrick\u201d a search engine into including your content in search results that bear no relevance. If the people conducting those searches aren\u2019t actively looking for your products, simply getting a page in front of their eyes is unlikely to lead to conversion.<\/p>\n\n\n\n

The very popular, high MSV keywords may seem tempting. But they\u2019re going to be difficult to gain traction with, especially if your store is younger. Ultimately, you\u2019re looking for keyword phrases that have a decent amount of interest, but that aren\u2019t yet showing a high level of ranking difficulty. <\/p>\n\n\n\n

There are many great tools that can help you to perform this kind of keyword research, from paid options like Semrush<\/a> through to a humble color-coded spreadsheet \u201ctraffic light system\u201d.<\/p>\n\n\n\n

3. Check Out the Competition<\/h3>\n\n\n\n

Once you\u2019ve selected a few likely keywords, look closely at the first page of results that they bring up. If the quality is generally poor, you can maximize your chances of climbing higher on these pages \u2014 simply by producing higher quality content.<\/p>\n\n\n\n

If you\u2019re interested to see what keywords your closest competitors might be targeting in their pages, click on their store and navigate View>Source within your browser to see the metadata they\u2019ve included. You can quickly locate this by looking at the top of the document inside the <head> element or simply by searching the term \u201cmeta\u201d using the \u201cFind on Page\u201d function.<\/p>\n","protected":false},"excerpt":{"rendered":"

While the exact weightings that ranking algorithms assign to different factors are always changing, one thing is certain \u2014 keywords matter. 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